We can’t think of a better way to follow the release of our second advertisement from the Unforgettable San Antonio campaign than to take an in-depth look at the retouching and compositing that helped bring this image to life. You may remember a few months ago when we released the Buckhorn ad, that we included a unique look through the retouching, starting with the blank canvas and rocketing through a month of work in just under a minute. You’re in luck because history is repeating itself and we’re sharing another in-depth look at how this amazing ad came to life. Keep reading for the video breakdown and more behind the scenes…
You may remember earlier this year, we were featured on the cover of AtEdge Macroview 13. Being a part of this select group of photographers is awesome enough, but to have our image of Tumblr CEO David Karp grace the cover of their yearly publication was a truly an honor.
The good news continues as Chris has also been featured and interviewed in a short film documenting the AtEdge Story. He shares his thoughts on what it means to be part of the group as well as showcases a few moments on set from a recent shoot this summer.
Not a bad debut for being on the other side of the camera if you ask us. Also, stay tuned to the blog in the near future as we’ll be releasing our own full length behind the scenes edit from the shoot featured in the video above.
Questions? Comments? Do you use AtEdge? Are you considering joining? Let us know your thoughts in the comments below or @crismanphoto and /crismanphoto!
You may remember – way back in April, we started chattering on the blog about this big project we were working on, an advertising campaign that we felt was truly unique and exceptional. You also might remember weeks of behind the scenes photos from the great city of San Antonio, Texas – shots from almost every possible corner of the city. Well it’s been five months, tens of thousands of images, hundreds of gigabytes of data, and countless hours of retouching but we’re almost there.
We’re so impatient to share these incredible new images and the stories behind them that we just couldn’t wait until they were officially released. Unfortunately we won’t be showing the final campaign today but we do have the next best thing – a teaser trailer of behind the scenes footage from the shoot. We shot a handful of behind the scenes video throughout the project and there’s no better way to share how excited we are than to see it.
As for the campaign itself, the wait is almost over. We are very excited to announce that the first of the advertisements from the campaign will be going live later this week and we’ll have full coverage on the blog and crismanphoto.com next week. Stay tuned.
In the fall of 2012 we took on an exciting campaign, shooting still photography and directing video. Working for RTC Agency and AARP Services, Inc. – Chris took a seat in the directors chair to produce five 15 second spots as well as five matching print ads. The results? We couldn’t be more excited to debut them today.
Each of the five commercial spots has a matching print ad – our still crew worked in tandem with the video production to match the mood and feel of the motion in a single image.
As you can see from the commercials and the print ads, each still shot reflects that one crucial moment from the video when our hero subject realizes their mistake. We shot and directed the video spots first, quickly transitioning our strobes and octabanks in to replace the HMI lighting from the video crew.
Our shoot lasted three days over five different locations in and around New York City. We were up well before the sun on all of our shoot days, making the most of daylight in order to get this massive project shot.
Thanks to tons of planning and incredibly precise pre-production, we were able to make it all happen. It’s certainly no easy task to coordinate full scale photo and video production across multiple locations.
We owe a big thanks to our video crew for the shoot. They may have different and sometimes strange names for all of their grip, but they sure as hell can rig, light, and shoot in any location. It’s impressive.
Last but certainly not least, we captured behind the scenes footage of the entire experience and cut it to some awesome punk rock music. Directing and shooting real deal commercial video is a massive undertaking and this behind the scenes video barely scratches the surface of what we learned working with the film crew over those few days.
A few months ago, fellow photographer @danwangphoto reached out with a seemingly simple question – “What are some of your all time on set music playlist go-to’s?” What a damn good question.
What I came to realize in trying to write this blog post is that it’s a daunting question as well. Music on set is a very tricky business; you have to set the mood, keep everyone energized, and keep that flow going for hours at a time.
When a call came in from Philadelphia Magazine to shoot the most fashionable people in the city of Philadelphia, we knew this was an assignment we couldn’t turn down. If only to convince the world that our fair city was not the land of sweatpants and Eagles jerseys, we wanted to pay homage to the sartorially savvy among us in the city of brotherly love. Days of shooting, dozens and dozens of very fashionable new acquaintances and a cover shoot later, we’re finally here with The Best Dressed List.
In December of last year we received a call from our good friend Caitlin Peters and AARP The Magazine to shoot stills and a video interview with the critically acclaimed authors of Capital Girls. Writing under the pseudonym Ella Monroe, the duo behind the hit series of young adult novels is also known as Amy Reingold and Maz Rauber. We spent a few days down in Washington DC with Amy & Maz, delving into their daily lives as authors and bringing their creative process to life. Keep reading for our video interview and more shots…