In the fall of 2012 we took on an exciting campaign, shooting still photography and directing video. Working for RTC Agency and AARP Services, Inc. – Chris took a seat in the directors chair to produce five 15 second spots as well as five matching print ads. The results? We couldn’t be more excited to debut them today.
Each of the five commercial spots has a matching print ad – our still crew worked in tandem with the video production to match the mood and feel of the motion in a single image.
As you can see from the commercials and the print ads, each still shot reflects that one crucial moment from the video when our hero subject realizes their mistake. We shot and directed the video spots first, quickly transitioning our strobes and octabanks in to replace the HMI lighting from the video crew.
Our shoot lasted three days over five different locations in and around New York City. We were up well before the sun on all of our shoot days, making the most of daylight in order to get this massive project shot.
Thanks to tons of planning and incredibly precise pre-production, we were able to make it all happen. It’s certainly no easy task to coordinate full scale photo and video production across multiple locations.
We owe a big thanks to our video crew for the shoot. They may have different and sometimes strange names for all of their grip, but they sure as hell can rig, light, and shoot in any location. It’s impressive.
Last but certainly not least, we captured behind the scenes footage of the entire experience and cut it to some awesome punk rock music. Directing and shooting real deal commercial video is a massive undertaking and this behind the scenes video barely scratches the surface of what we learned working with the film crew over those few days.
Questions? Comments? Let us know below or @crismanphoto!