“Own It” – I can’t think of a better opening phrase for this blog post than the tagline of the campaign itself. We’re really excited to share some work we shot towards the end of 2014 for Intuit Quickbooks. Partnering with the amazing creatives at RPA, we brought a campaign to life featuring small business owners who embody the spirit of “owning it.”
Our production took us all over Los Angeles, shooting talent who included beekeepers animal veterinarians, and woodworkers. Two great shoot days with an awesome crew resulted in beautiful images that you can find in magazines and plastered on billboards throughout the country.
It is definitely worth noting that our beekeeper shot was done entirely in camera. Sure we may have added a few extra bees in post, but they were all real – and so were the beekeeping suits.
When the rest of the crew cleared off set, Chris and yours truly donned full bee protection and got ready for a fast 30 minutes of shooting. It’s also worth noting here that making any kind of battery of CF card changes to a Phase One digital back while wearing padded beekeeping gloves is strongly not advised.
You’d think the drama would have ended with the beekeeping shoot, but a little known fact about myself is that I’m actually scared of horses. No childhood trauma, no weird experiences, I just kinda don’t like how big or unpredictable they can be. I think this picture pretty much sums it up.
Our second day of shooting brought us to an awesome private woodworking shop just north of LA. Naturally with woodworking, you need sawdust and haze to get the right look and feel. Judging by the BTS photos from that day… It was pretty hazy on set. This shoot is also responsible for Chris’s newfound love of hazer machines.
With any project like this, we owe a big thank you to the awesome agency RPA for having us on-board to bring their concepts to life as well as our LA based crew – you guys totally rocked it.