Back in October of 2011, we spent a week shooting on location in Charleston, South Carolina. You might remember the weekly wrap-up that focused more on our travels and adventures after the shoot. A few months have elapsed and now the ads are running, which means we can share about the shoot and dig a little bit deeper as to what goes on while involved an advertising project.
We were shooting for Morningstar Farms, the largest vegetarian food producer in America. A popular vegetarian brand, they focus on meatless options for classic foods, like hamburgers and hot dogs. I’ve gotta admit, they make some tasty stuff too (and I was surprised that we didn’t have any on set for lunch). A few days of travel, scouting, and shooting all went into a successful week – we worked with two excellent creatives from Leo Burnett, an awesome food stylist, and a top-notch local production crew to pull it all off.
It’s January. It’s time to reorganize, get ready and get prepped for the year ahead – that’s what we’ve been up to this week in the studio. We’ll be making a pretty big announcement next week, so stay tuned for the good news.
First off an apology – Forgive me for missing out on a weekly wrap up last week. We were in the middle of an awesome editorial shoot up in NYC all day on Friday and I didn’t get the chance to properly write about the week. That being said, the past fourteen days have been pretty crazy, with editorial projects and an advertising shoot down in Miami.