The Meaning of Life in 10 Questionsâ€¦ Amy Berkley
There are some of truly creative people in this industry. Let’s face it, you’ve got to be constantly concepting, developing, and executing or you get left in the dust. I’m fortunate to work with some really dynamic and inspiring people, ranging from art directors, to producers, to creative directors, photo editors, art buyers, and print producers. Instead of questions about email blasts, printed promos, and portfolio reviews, I think that it’s time that I put some of them on the spot to show us their meaning of Life. “The meaning of Life” may be a little far flung to answer in only ten questions, but hopefully these interviews will serve to distill some of the inspired and intellectual energy of the creatives that we work with.
Photo by Dan Saelinger
I first met Amy in 2006, when I cold-called her while she was the photo director at Field & Stream. It was certainly one of the more positive cold-calling experiences of my life, and nine months after she called me back with my first assignment for the magazine. Over the last four years, there were fifteen or so more awesome shoots that followed. To the loss of hunters and fishermen everywhere, Amy left the magazine recently and is now the directory of photography at Bloomberg Markets Magazine. Amy is a badass photo editor, I’ll let her tell the rest.
1. Name one actor in one movie to represent you as a teenager?
I don’t really have one…..but I’d dance with Patrick Swayze in Dirty Dancing as a teenager
2. What is your preferred vehicle or mode of transportation?
3. What is your favorite beverage for creative inspiration?
Iced coffee with loads of cream and sugar, even in the winter.
4. Name your favorite band/singer and album?
Michael Jackson’s Thriller
5. How did you get where you are today?
I got my masters in fine art photography from Cranbrook Academy of Art. I loved taking photos for those 2 years, I knew there would never be any other time like that in my life. After that I got a job at a magazine as an assistant photo editor and was transported to the other side.
6. Where do you source your inspiration?
7. What is your philosophy on creating?
Amazing, beautiful light solves everything. Talent is not learned.
8. Describe a defining moment in your career that has led you to where you are today?
I was hired at Field & Stream as the associate photo editor. Soon after I was asked to run the photo dept. The editor in chief, Sid Evans, at the time saw something in me I didn’t. He gave me a chance to grow and learn and I will always be grateful for that.
9. Name one person you dream of assigning a shoot of and why?Â
One of my favorite photoshoots was actually one of yours Chris! The Coleman Lantern collector. He was a man who had this amazing collection of old lanterns he fixed up. He was a caring and interesting guy and wonderful to photograph. I hope for guys like him with character and uniqueness, that is the dream!
10. If the world is ending in 2012, how will you change your life plan?
Quit my job and spend as much time with my Fiance and siblings as possible, oh and eat all the french fries I wanted.