The Meaning of Life in 10 Questions… Lauranne LoSpalluto

There are some truly creative people in this industry. Let’s face it, you’ve got to be constantly concepting, developing, and executing or you get left in the dust. I’m fortunate to work with some really dynamic and inspiring people, ranging from art directors, to producers, to creative directors, photo editors, art buyers, and print producers. Instead of questions about email blasts, printed promos, and portfolio reviews, I think that it’s time that I put some of them on the spot to show us their meaning of Life. “The meaning of Life” may be a little far flung to answer in only ten questions, but hopefully these interviews will serve to distill some of the inspired and intellectual energy of the creatives that we work with.

In the fall of 2011 I made my first phone call to Heather Elder Represents. Not knowing who or what to expect, Lauranne LoSpalluto picked up the phone. After only exchanging a few words, the vibe felt good. We chatted for a while and the next thing I knew, my phone was ringing with a call from Heather. The rest is history. When Robert and I met up with Lauranne, her husband Mike, and their daughter Mary at a pop-up beer garden in San Fransisco earlier this year (her suggestion) I knew I’d made the right choice. I’ll let Lauranne tell the rest…

1. Name one actor in one movie to represent you as a teenager?

This is hard – based on my age I would lean towards John Hughes films but I’ll modernize myself and go with Alyson Hannigan as Michelle Flaherty in American Pie.  Even though i don’t have her affinity for the flute and band camp she’s a bit quirky, fun, smart, friends with all types and outgoing but kind of dorky too.

2. What is your preferred vehicle or mode of transportation? 

One of my favorite aspects of San Francisco is the ability to walk almost everywhere. From our house it’s easy to get to several neighborhoods filled with great restaurants and bars. Mike and I have some of our best conversations on walks and it’s easy to justify that extra glass of wine or dessert!  Bicycle next and then my car though I’m secretly contemplating reviving my old scooter from college that’s in the basement.

3. What is your favorite beverage for creative inspiration?

I’m mostly a wine & beer gal but sharing good bottles of wine with a table of friends always leads to good conversations and often out-of-country travel!!  When traveling I love drinking the local drinks.  Sometimes this is great and sometimes not so good (a moldy shot of Rakija in a basement bar in Dubrovnik comes to mind)

4. Name your favorite band/singer and album?

This changes quite a bit and spans a lot of genres but I can always listen to Ryan Adams.  I love his versatility, writing, voice and sheer volume of work.

5. How did you get where you are today? 

Randomly.  When i arrived in SF in ’97 my good friend Kristen was a studio manger for David Martinez.   She called me and asked if I could help a friend out for the day while she moved her office.  I was available and it turned out to be Heather.  One day turned into a couple of times a week and when Heather found out she was pregnant with Casey she asked if I wanted to learn to be an agent and stay on.  I said yes and here I am today. We’re a great team.

6. Where do you source your inspiration?

From selfless people and actions.

7. What is your philosophy on business? 

Be honest, fair and always think of customer service first.

8. Describe a defining moment in your career that has led you to where you are today? 

The first year at Heather Elder Represents when Heather went on maternity leave one of the biggest, most interesting and game changing jobs came through our office.  It was a thrill to be a part of it and I definitely got the bug to make this a career.

9. Name one photographer that you’d love to work with but haven’t yet? 

Someone talented and inspirational that I’m not even familiar with yet. One of my favorite parts of the job is finding new talent  and watching their careers & styles grow.

10. If the world is ending in 2012, how will you change your life plan?

Quit work, drain the retirement/bank accounts, pack the bags and travel with Mike and Mary.

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