In the fall of 2012 we took on an exciting campaign, shooting still photography and directing video. Working for RTC Agency and AARP Services, Inc. – Chris took a seat in the directors chair to produce five 15 second spots as well as five matching print ads. The results? We couldn’t be more excited to debut them today.
Each of the five commercial spots has a matching print ad – our still crew worked in tandem with the video production to match the mood and feel of the motion in a single image.
As you can see from the commercials and the print ads, each still shot reflects that one crucial moment from the video when our hero subject realizes their mistake. We shot and directed the video spots first, quickly transitioning our strobes and octabanks in to replace the HMI lighting from the video crew.
Our shoot lasted three days over five different locations in and around New York City. We were up well before the sun on all of our shoot days, making the most of daylight in order to get this massive project shot.
Thanks to tons of planning and incredibly precise pre-production, we were able to make it all happen. It’s certainly no easy task to coordinate full scale photo and video production across multiple locations.
We owe a big thanks to our video crew for the shoot. They may have different and sometimes strange names for all of their grip, but they sure as hell can rig, light, and shoot in any location. It’s impressive.
Last but certainly not least, we captured behind the scenes footage of the entire experience and cut it to some awesome punk rock music. Directing and shooting real deal commercial video is a massive undertaking and this behind the scenes video barely scratches the surface of what we learned working with the film crew over those few days.
Towards the tail end of 2012 and the very beginning of 2013 we took on an editorial project for AARP The Magazine, putting in a ton of miles, traveling all over the country, meeting some really interesting people, and of course making photos. The focus of our shoot? Inspiring individuals who have “re-careered,” shifting their focus in their work to find their passions and pursue their dreams. As we learned from all of the subjects we met – it’s never too late to change course and follow that path.
In December of last year we received a call from our good friend Caitlin Peters and AARP The Magazine to shoot stills and a video interview with the critically acclaimed authors of Capital Girls. Writing under the pseudonym Ella Monroe, the duo behind the hit series of young adult novels is also known as Amy Reingold and Maz Rauber. We spent a few days down in Washington DC with Amy & Maz, delving into their daily lives as authors and bringing their creative process to life. Keep reading for our video interview and more shots…
In the fall of 2011, Chris and I took off on a multi-shoot journey across the country to cover inspiring and exception people for AARP magazine’s Inspire Awards 2011. We blogged about a handful of those shoots from The Daring Dozen, including our experiences with Jane Goodall, Pat Summitt, and the Arizona Shooting Heroes. One adventure we haven’t mention (until now) is when Chris flew out to Chicago to photograph the legendary country music artist Toby Keith.