After releasing our blog post on creating a campaign for The Perfectly Powerful Peanut, we realized that there was still a big portion of the images and ultimately the campaign that we did not address – the retouching. In this unique scenario, we relied on the talents of the expert retoucher and digital artist Taisya Kuzmenko to combine our photography with custom botanical illustrations and work some magic to make a final image that was greater than the sum of it’s parts.
â€œWilling to work for peanuts?â€ – from the very first email exchanged with our new friends at Lawler Ballard Van Durand, we knew this ad campaign was going to be a good one.
Last October we hopped on a flight down to Atlanta to spend a few days in the studio shooting portraits for The National Peanut Board. The final product; a hybrid of photography, illustration, and stellar design work showcases what you can achieve when you collaborate with top tier creatives and artists. As always, weâ€™re excited to share more than just the final product. Keep reading for the story of how this campaign came togetherâ€¦