Unforgettable San Antonio – Outdoor Retouching

chris crisman san antonio tourism advertising outdoors retouchin

We can’t think of a better way to follow the release of our second advertisement from the Unforgettable San Antonio campaign than to take an in-depth look at the retouching and compositing that helped bring this image to life. You may remember a few months ago when we released the Buckhorn ad, that we included a unique look through the retouching, starting with the blank canvas and rocketing through a month of work in just under a minute. You’re in luck because history is repeating itself and we’re sharing another in-depth look at how this amazing ad came to life. Keep reading for the video breakdown and more behind the scenes…


Unforgettable San Antonio – Outdoors

chris crisman unforgettable san antonio outdoors

How do you approach creating the impossible? When tasked with making photos that simply do not exist outside of imagination and concept, how do you bring those ideas to life? More importantly, how does it all come together? – These are just a few of the questions that we had to ask ourselves earlier this year when we began an unforgettable project for the city of San Antonio, Texas working with Proof Advertising. It’s been weeks of shooting, months of retouching, and thousands of photos later, but we are very excited to share the second of these incredible advertisements – San Antonio Outdoors.

From Sea World to the Zoo, penguins to peacocks, famous artists and musicians both old and new, bluebonnet flowers to roller coasters, the outdoor advertisement we were tasked to create for San Antonio was simply too wild to exist in one place. This ad in particular presented unique challenges because we needed to not only capture all of the separate elements, but also a very specific moment in time; the short window when the Texas state flower blooms wild across the landscape of the city. Complicated? Surely. Impossible? Never. Keep reading for the behind the scenes story of how this unforgettable advertisement came into being….


Unforgettable San Antonio – Buckhorn Saloon Retouching

chris crisman san antonio tourism advertising buckhorn retouchin

Now that we’ve released our first shot from the Unforgettable San Antonio campaign, we thought it was only appropriate to take a deeper look at how it all came together. With a final file that tops out over 10 gigabytes and 200+ layers, it is hard for us to even describe the complexity of what we’ve created here. So we’re not just going to talk about it – we’re going to show it. Keep reading for a more in-depth, layer by layer look at the Buckhorn and an interview with the digital artist who helped bring this image to life…