We can’t think of a better way to follow the release of our second advertisement from the Unforgettable San Antonio campaign than to take an in-depth look at the retouching and compositing that helped bring this image to life. You may remember a few months ago when we released the Buckhorn ad, that we included a unique look through the retouching, starting with the blank canvas and rocketing through a month of work in just under a minute. You’re in luck because history is repeating itself and we’re sharing another in-depth look at how this amazing ad came to life. Keep reading for the video breakdown and more behind the scenes…
How do you approach creating the impossible? When tasked with making photos that simply do not exist outside of imagination and concept, how do you bring those ideas to life? More importantly, how does it all come together? â€“ These are just a few of the questions that we had to ask ourselves earlier this year when we began an unforgettable project for the city of San Antonio, Texas working with Proof Advertising. Itâ€™s been weeks of shooting, months of retouching, and thousands of photos later, but we are very excited to share the second of these incredible advertisements – San Antonio Outdoors.
From Sea World to the Zoo, penguins to peacocks, famous artists and musicians both old and new, bluebonnet flowers to roller coasters, the outdoor advertisement we were tasked to create for San Antonio was simply too wild to exist in one place. This ad in particular presented unique challenges because we needed to not only capture all of the separate elements, but also a very specific moment in time; the short window when the Texas state flower blooms wild across the landscape of the city. Complicated? Surely. Impossible? Never. Keep reading for the behind the scenes story of how this unforgettable advertisement came into being….
How do you approach creating the impossible? When tasked with making photos that simply do not exist outside of imagination and concept, how do you bring those ideas to life? More importantly, how does it all come together? – These are just a few of the questions that we had to ask ourselves earlier this year when we began an unforgettable project for the city of San Antonio, Texas working with Proof Advertising. It’s been weeks of shooting, months of retouching, and thousands of photos later, but we are rolling out the first of these incredible ads – The Buckhorn Saloon.
When you’re asked to create a photo in a famous historic saloon with eleven talent, one NBA superstar, two priceless paintings, nine unique costumes, 55 taxidermy animals, and one former NBA superstar, the only correct answer is simply “Where do we begin?”
You may remember – way back in April, we started chattering on the blog about this big project we were working on, an advertising campaign that we felt was truly unique and exceptional. You also might remember weeks of behind the scenes photos from the great city of San Antonio, Texas – shots from almost every possible corner of the city. Well it’s been five months, tens of thousands of images, hundreds of gigabytes of data, and countless hours of retouching but we’re almost there.
We’re so impatient to share these incredible new images and the stories behind them that we just couldn’t wait until they were officially released. Unfortunately we won’t be showing the final campaign today but we do have the next best thing – a teaser trailer of behind the scenes footage from the shoot. We shot a handful of behind the scenes video throughout the project and there’s no better way to share how excited we are than to see it.
As for the campaign itself, the wait is almost over. We are very excited to announce that the first of the advertisements from the campaign will be going live later this week and we’ll have full coverage on the blog and crismanphoto.com next week. Stay tuned.