The Meaning of Life in 10 Questions… Matthew Slimmer

There are some truly creative people in this industry. Let’s face it, you’ve got to be constantly concepting, developing, and executing or you get left in the dust. I’m fortunate to work with some really dynamic and inspiring people, ranging from art directors, to producers, to creative directors, photo editors, art buyers, and print producers. Instead of questions about email blasts, printed promos, and portfolio reviews, I think that it’s time that I put some of them on the spot to show us their meaning of Life. “The meaning of Life” may be a little far flung to answer in only ten questions, but hopefully these interviews will serve to distill some of the inspired and intellectual energy of the creatives that we work with.


It was just about this time last year that we first started working with Austin, TX based producer Matthew Slimmer. As we estimated and began work on our San Antonio tourism project, we knew that Matthew would be the ideal producer to bring together all of the crazy moving parts that would make up such a huge campaign.

Looking back on the shoot, what stuck with us most was Matthew’s flexibility and willingness to roll with whatever curve-balls came our way. He’s a great guy to have on any shoot, but enough from me, I’ll let Matthew tell the rest:

1. Name one actor you’d like to portray you in a movie about your life?

I’d easily choose Kevin Spacey, first because he’s my favorite, but also that he could make my character complex and relatable, just the way you want a protagonist to be. I would be the protagonist in this film, right?!?

2. What is your preferred vehicle or mode of transportation?

Although every kid dreams about supercars, I’ve grown to love my pair of Volkswagens. Both turbocharged hatchbacks: one efficient diesel, and one speedy gasoline model. I’ve driven at least one of them on a real racetrack. Can you guess which?

3. What is your favorite beverage for creative inspiration?

If you could see my desktop image, you’d know my secret. Actually less of a secret as I’ll quickly proclaim it. Hendrick’s Gin and Topo Chico (fizzy water), hopefully with a little slice of cucumber clinging to the rim. Of course tonic water will do nicely if you’re outside of the great state of Texas. Yum.

4. Name your all time favorite band, singer, or album?

Looking into my iTunes collection, most of the material is by David Bowie, The Beatles, and Queen. Although my real fav is easily the artist called Lemon Jelly. They truly provide a soundtrack to my life. I’d listen to any of their albums over and over again. Give them a try!

5. Name one place in the world that you’ve been and can’t wait to return to and why?

There are so many places to visit on this planet, it’s really tough to choose one to re-visit. I’ve really enjoyed London and Southern Thailand the most so far. I doubt I’ll actually get back to either for quite some time because my to-do list of foreign cities continues to grow! I’d like to retire in Thailand because of it’s beauty, and for how far the dollar goes there. You could be set for (retirement) life with $50k.

6. What is your favorite project of all time?

For work? I did this little gig in San Antonio with a Philly photographer ;-)  Work aside, I had a great time with a few of my friends doing a full engine, transmission, and suspension swap in my old 92 VW GTI. That project was really enriching and built my confidence level so there’s really nothing I wouldn’t attempt fixing my cars now.

7. What is your philosophy on creating?

Create and present in a way that is easy for others to understand, is pleasing to the eye, with such value that they keep asking you to do more.

8. Describe a defining moment in your career that has led you to where you are today?

Working under someone who has such high expectations for you will force you to improve in order to meet and exceed the expectations. I realized that the next time I’ll bring the same set of refined skills to another project with another boss, and I will knock their socks off. It works.

9. Name one person you wish you could have a drink with and why?

I’ve always had an interest in Abe Lincoln. I’d love to drink with this fine man, but now the real question is… where?

10. If the world is ending in 2014, how will you change your life plan?

I’d travel the world for a year with my wife, and whoever else could join me. I’d try to take my parents with for as much as they could handle as well (they haven’t been far from home). There are so many places to see, foods to eat, and wonders to experience. I wouldn’t live extravagantly, but I’d never say no.

Need any help with a production? Don’t hesitate to connect with Matthew over at