A few years ago, I came up with a theory. Every person has some balance of two incredibly valuable assets â€“ Time and Money. If you have an excess of one of them, thereâ€™s a good chance that donâ€™t have much of the other. Iâ€™d like to take some time and reflect on being aware of how you spend your assets can potentially improve your business and maybe even your life.Â In this post I will tackle Time specifically.
Here I sit on a flight from Philadelphia to San Francisco. This is the fifth time Iâ€™ve taken this flight in the past 6 months. Iâ€™m confident Iâ€™ll be making the same trip at least as many times before the year is up. When Iâ€™m on a long flight like this, I use some of my time wisely and then spend some frivolously. I will spend a few hours catching up on email, organizing my computer, trying to read a bit and write a bit, and then work on some images if time allows (concepting, toning, editing). Undoubtedly, I will also spend some time doing things that you could put in the category of wasting time (yes, this includes playing games on my iPhone). Believe it or not, itâ€™s a very important part of the creative process for me. As I strive to establish efficiencies in all aspects of my business, my life has quickly developed a certain intensity. That being said, I find a lot of value in pulling back a bit and just relaxing.
From spring 2002 until about spring 2005 I spent a great deal of my time assisting commercial photographers. I believe this is a vital step in the process of developing a healthy photography career. When it was time for me to make the jump to from assistant to photographer, I was cash poor and time rich.Â I was having a very hard time making ends meet, but certainly had hours and hours to spare. At the time I was working with one of my mentors, photographer Bill Cramer. He was very busy man at the time. He was shooting constantly, caring for his wonderful family, and developing the business that is now Wonderful Machine. I remember thinking about how I had so much of the one thing he could use â€“ time.Â As you could probably guess, his financial situation was quite enviable from where I was sitting.
When youâ€™re a young, aspiring photographer youâ€™ve got so much time on your hands. Time should be read as opportunity. You have very little responsibility, minimal commitments, and hopefully nothing holding you back from dedicating your life to developing yourself and your work. Itâ€™s an incredible time when you have the greatest chance of building yourself into someone greater than you can dream of yourself. Â Itâ€™s also a window that likely will be closed before you know it.
When I was starting out, I made some tough decisions that made great use of my time.Â These choices helped me go from full-time assisting to full time shooting in just one year. First, I moved out of the apartment with my friends and moved much closer to our studio. This helped me avoid some distractions and spend more time working. I also chose to destroy the idea of a 40-hour workweek. It was a tough transition, but now I can hardly remember what sleeping on the studio floor felt like.Â Finally, I dedicated myself to a personal project that required me driving 350 miles each way to get to my subjects. This was the Titusville Steel Project and the time dedicated helped make it my first successful body of work.
These days, things are a bit different for me. A week doesnâ€™t go by where I donâ€™t say to my studio manager Robert: â€œThere just arenâ€™t enough hours in the day.â€
Iâ€™m coming off my best year ever in business and am shooting non-stop. Creatively, I am making the best work of my career. Most importantly, my wife and I are expecting our first child in September. We couldnâ€™t be happier.
That being said, Iâ€™ve just been informed that weâ€™re preparing to land in San Francisco and itâ€™s time to shut down and stow all portable electronics.
With that, I leave you with a song that has been something of a personal mantra. Enjoy.