Wired UK: The Man Who Made Geography History

chris crisman liam casey pch international wired uk

Only a few weeks after hopping a flight to the west coast to shoot three ground breaking brain researchers, our friends at Wired UK sent us back – this time to shoot a jet-setting entrepreneur who’s accelerating the pace of technology and manufacturing, streamlining the process of bringing new tech to market, and literally making the world a smaller place.

Liam Casey is a very busy man. Jetting in from an international destination to meet us at the US headquarters of his company, PCH International, Liam set aside a few hours to show us how his company is changing the face of technology and of course, do what we do best, make photos. Keep reading for more…

cc2014016 - Liam Casey photographed at PCH International for Wir

Whenever we’re making photos, it’s always best to go straight to the source – right to the heart of the action. In the case with Liam Casey and PCH International, that hub of activity was Shenzhen. Now as much as the editors at Wired love sending us places for shoots, given our schedule a whole host of other complications – we all just couldn’t swing a visit to China.

The next best alternative? Make portraits with Liam at the US headquarters in San Fransisco. Our challenge was clear – we needed to uniquely capture a man who is changing the history of production and manufacturing without necessarily being able to show any of factories or production that is making this change possible.

chris crisman liam casey pch international wired uk

So what did we do? We got creative. Working with the talented team over in the UK, we brainstormed a handful of portrait options that could work anywhere and alluded to Liam Casey and PCH’s unique global position in the industry.

And as always we needed someone to stand in for a light test or two (note: I did not revolutionize global supply chains and production, I just setup the lights).

chris crisman liam casey pch international wired uk

Speaking of lighting, we kept out setup fairly light and nimble, working with a large octabank as our key. Since we were smack dab in the middle of a normal day at the office, we tried our best not to disrupt the flow of their business.

chris crisman liam casey pch international wired uk

And it goes without saying that we were adhering to all safety precautions wherever necessary. Even double eyewear for double protection. It’s always safety first for the Crisman team

chris crisman liam casey pch international wired uk

Beyond working with just our main subject, we had access to the US headquarters of PCH International – occupying a beautiful building in San Fransisco. Throughout the day when Liam Casey was otherwise occupied with meetings and business we took the opportunity to shoot around the offices, pulling in various employees as models. Truth be told, when we’re making photos, sometimes it’s hard to stop.

chris crisman liam casey pch international wired uk

Now, it should go without saying that whenever we have roof access, we’re going to shoot portraits on that roof. Liam was no exception – in fact this was the shot he’d been requesting all day…

chris crisman liam casey pch international wired uk

cc2014016 - Liam Casey photographed at PCH International for Wir

All it took was an extra tall tripod, a step ladder, and a very, very tall soft-box (thankfully there wasn’t much wind that day). Whatever it takes to get the shot.

Questions? Comments? let us know your thoughts below or @crismanphoto and /crismanphoto!

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